Understanding Your Market
Lecture no. 2 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 36 min | Categories: The Great Courses Plus Online Professional Development Courses
Starting a business is risky. Give your business the best chance to survive and thrive by taking three important steps: conduct primary and secondary research, understand the five key success factors, and create a competitive landscape table that rates the strengths and weaknesses of your competitors.