about account add arrow-down arrow-left arrow-right arrow-up back-arrow book-mobile book categories chat-bubble-mobile chat-bubble close college contact-us credit-card drag email-square facebook-mobile facebook-square facebook faq film history home load modal-error person pinterest-square play-mobile play queue remove resume search share show star tag tick trailer trash twitter-mobile twitter-square twitter university warning warning youtube-square
16

Outwitting the Advertiser

Lecture no. 16 from the course: The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room

Outwitting the Advertiser

Taught by Professor Patrick Grim | 30 min | Categories: The Great Courses Plus Online Philosophy & Religion Courses

Recommended by doctors! Low fat! Call today! The world of advertising is filled with psychological manipulation, misleading half-truths, and magic words designed to get us to buy. This lecture cuts through the spin to show us the advertiser’s favorite techniques, from beautiful spokespeople to empty messaging.

Reviews

d********m
November 23, 2015

Reply

Delete