Outwitting the Advertiser
Lecture no. 16 from the course: The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
Taught by Professor Patrick Grim | 30 min | Categories: The Great Courses Plus Online Philosophy & Religion Courses
Recommended by doctors! Low fat! Call today! The world of advertising is filled with psychological manipulation, misleading half-truths, and magic words designed to get us to buy. This lecture cuts through the spin to show us the advertiser’s favorite techniques, from beautiful spokespeople to empty messaging.