Department Stores and Modern Retailing
Lecture no. 21 from the course: Understanding the Inventions That Changed the World
Taught by Professor W. Bernard Carlson | 29 min | Categories: The Great Courses Plus Online Science Course
Shift your attention away from technology and production to the consumption side of the story. The 19th and early 20th centuries gave rise to three new ways to shop: the department store, the mail-order catalog, and chain stores. Examine how these new ways of selling goods shaped American life—and gave rise to some of our most iconic brands.