Over the past half-century, decision scientists have identied anomalies, or biases, in people's behavior that can't readily be explained with traditional economic models.
About Scott Huettel
Professor Scott Huettel is the Jerry G. and Patricia Crawford Hubbard Professor of Psychology and Neuroscience at Duke University. He earned his Ph.D. from Duke in Experimental Psychology and completed a postdoctoral fellowship in functional brain imaging and decision science at the university’s medical center. He is also the founding Director of the Duke Center for Interdisciplinary Decision Science. Professor Huettel is a leading researcher at the intersection of behavioral economics and neuroscience. His laboratory uses a combination of behavioral, genetic, physiological, and neuroscience techniques to discover the neural mechanisms that underlie higher cognition, with a focus on economic and social decision making. He is an author of more than 100 scientific publications, including articles in Science, Nature Neuroscience, Nature Reviews Neuroscience, Neuron, Psychological Science, and other top journals in several fields. His research has been featured in CNN, Newsweek, Money magazine, NPR Science Friday, and many other media outlets. He is lead author on a primary textbook in neuroscience, Functional Magnetic Resonance Imaging, and he is a coeditor of the textbook Principles of Cognitive Neuroscience. Professor Huettel is a recipient of the Dean’s Award for Excellence in Mentoring from the Duke University Graduate School, and has been recognized as one of the top 5 percent of undergraduate instructors at Duke.