What do you want to be when you grow up?
Most of us spend a lot of our childhoods and early adulthood being asked this deceptively simple question. While some people seemed to have a solid idea of their future from a young age, many of us simply didn’t have an answer—and some of us still don’t, no matter our age or level of success. And while many of us were asked what we wanted to be, even if we knew our general direction, the path to get there was often a mystery. Whether you are pursuing your dream or still haven’t figured out what that dream might be, one thing is certain: Ultimately, everything starts first from your heart and then you can work outward to discover and achieve your goals.
In the 22 engaging lessons of A Brand Called You, graphic designer and educator Debbie Millman teaches you the techniques to “sell” yourself in a way that is meaningful, honest, and authentic—because you do have to sell who you are to get where you want to go. From her own experiences in the design world, Debbie will help you develop the tools to articulate who you are, what you are doing, and what you want. She also will provide you with guidance on how to make your dream become a reality. With her honest and relatable style, Debbie will show you how to market yourself without selling out.
The fusion of the personal and the practical makes A Brand Called You a unique entry in the ever-expanding world of career guidance and self-help. Building a career and a pathway for success—however you may personally define achievement—is about more than following an outline or checking items off a list. By approaching your goals with a look at yourself first, you can better understand not only what you want to accomplish, but also how best achieve your desires without sacrificing integrity, honesty, or self-respect.
