Each of us is presented with visual messages about 10,000 times every day. The toothpaste tube you pick up before you’re even fully awake, the menu at the coffee shop, your banking website, street signs, the ads on social media, and the handwritten “garage sale” sign posted in your neighbor’s yard, just to name a few. While you might not think the concept of “design” applies to most of these items, that’s exactly what they’re about. Each one was created with one specific purpose in mind: to influence your feelings and behaviors. And whether the designer had access to a single black marker or the latest computer software and a six-figure budget, each visual message was created using the same four elements—form and image, color, type, and layout. In Graphic Design Fundamentals, you’ll learn how to use these four basic design elements to achieve specific visual goals and to analyze the visual messages all around you.
Graphic Design Fundamentals

Trailer

01: Introduction to Graphic Design
Module 1—Getting Started: Lesson 1

02: Graphic Design: Areas of Specialization
Module 1—Getting Started: Lesson 2

03: The History of Graphic Design
Module 1—Getting Started: Lesson 3

04: The Graphic Designer’s Toolkit
Module 1—Getting Started: Lesson 4

05: The Graphic Designer’s Tools: Color
Module 1—Getting Started: Lesson 5

06: The Graphic Designer’s Tools: Typography
Module 1—Getting Started: Lesson 6

07: The Graphic Designer’s Tools: Layout & Space
Module 1—Getting Started: Lesson 7

08: Typical Work Processes
Module 1—Getting Started: Lesson 8

09: Designing an Advertisement
Module 1—Getting Started: Lesson 9

10: Designing a Poster
Module 1—Getting Started: Lesson 10

11: Designing a Book Layout: Basic Concepts
Module 1—Getting Started: Lesson 11

12: Designing a Book Layout: The Details
Module 1—Getting Started: Lesson 12

13: Designing a Website
Module 1—Getting Started: Lesson 13

14: Designing a Brand Identity: Preparation
Module 1—Getting Started: Lesson 14

15: Designing a Brand Identity: Showing the Client
Module 1—Getting Started: Lesson 15

16: Building Brand Language
Module 1—Getting Started: Lesson 16

17: Designing the Touchpoints
Module 1—Getting Started: Lesson 17

18: Fundamentals Are Forever
Module 1—Getting Started: Lesson 18

19: Color Identity
Module 2—Color: Lesson 1

20: Color Relationships
Module 2—Color: Lesson 2

21: Palettes & Systems
Module 2—Color: Lesson 3

22: Color as Meaning
Module 2—Color: Lesson 4

23: Form & Image Toolbox
Module 3—Form & Image: Lesson 1

24: Media & Stylization
Module 3—Form & Image: Lesson 2

25: Representation & Manipulation
Module 3—Form & Image: Lesson 3

26: Visual Narrative & Metaphor
Module 3—Form & Image: Lesson 4

27: Typography: The Basics
Module 4—Type: Lesson 1

28: Style: Choosing & Mixing
Module 4—Type: Lesson 2

29: Text-Setting Mechanics
Module 4—Type: Lesson 3

30: Styles: Visual Qualities of Text
Module 4—Type: Lesson 4

31: Interactions of Forms in Space
Module 5—Layout: Lesson 1

32: Arrangement, Logic & Rhythm
Module 5—Layout: Lesson 2

33: Contrast & Hierarchy
Module 5—Layout: Lesson 3

34: Unifying Type & Imagery
Module 5—Layout: Lesson 4

35: Working with Grids (or Not)
Module 5—Layout: Lesson 5

36: Bringing It All Together
Module 5—Layout: Lesson 6
Overview Course No. 9022