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Jewelry Design for Bead Artists

Master the elements of successful jewelry design and confidently create stand-out, signature pieces!
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Learn how to design jewelry that makes a statement with world-renowned bead artist Margie Deeb! Discover the key elements behind beautiful beaded creations and find out how to successfully integrate these guiding principles in your designs. Next, learn how to strategically incorporate interesting shapes and negative space to enhance and accentuate your work. Find out how to design harmonious, well-balanced work, and add expressive movement using various techniques. Then, learn Margie's foolproof color secrets to banish boring palettes for good! Along the way, discover easy fixes for common designer challenges and gain a comprehensive, customizable approach that will improve all your future designs.


Margie Deeb


Margie Deeb is an artist, designer and instructor, and her work has been featured in galleries across the United States. She is the author of five books, including "The Beader's Guide to Jewelry Design" and the award-winning "Beader's Color Palette." She teaches color and jewelry-design seminars nationwide.

By This Expert

Creating Unity

01: Creating Unity

Meet jewelry designer and author Margie Deeb and get started creating beautiful pieces! You'll learn why unity is essential to pleasing design, and see how to use elements such as color, shape and texture to create repetition -- or variety -- in your pieces. You'll also learn two approaches for creating intriguing designs sure to catch the eye!

18 min
Focal Point & Emphasis

02: Focal Point & Emphasis

Follow along with Margie as she shows you how to design around a focal point to draw attention to your piece -- and keep it there! You'll also learn how to make proper use of curves and negative space, and develop a visual path to guide viewers through your jewelry.

17 min
Striking Shapes

03: Striking Shapes

Fall in love with shapes as Margie shows how different lines and forms can accentuate your jewelry designs. You'll see how to choose shapes that flatter different body types, and learn how to create compound shapes that make a statement and enchant viewers.

14 min
Achieving Balance

04: Achieving Balance

Build upon the tips you learned for using shapes as you explore how to strike a perfect balance with your bead designs. Margie guides you through tricks for creating asymmetrical designs with confidence, as well as managing the visual weight of your jewelry to create harmonious and interesting pieces.

18 min
Dynamic Movement

05: Dynamic Movement

Create dynamic designs with Margie's techniques for capturing the impression of movement. Draw attention to your pieces with different uses of spacing and pattern to create a vibrant, animated feel. You'll also see how you can harness light to make striking and fluid jewelry.

17 min
Harnessing Color

06: Harnessing Color

Color is the designer's most powerful tool for creating visual interest. Discover Margie's tips for using different properties of color to your advantage. You'll also uncover essential methods -- and a secret formula -- for using contrast and proportion in your palettes to make designs pop!

24 min
The Final Design

07: The Final Design

Tackle some common design challenges as Margie walks you through creating designs around a specific customer, outfit or bead. You'll also get expert advice on how to design jewelry that perfectly accents different bodies and personality types to flatter and bring vitality to the wearer.

17 min