Matt Lewis' cake career didn't begin in the kitchen. Instead, it began in the cubicled world of advertising, where he met his partner and future co-owner of Baked, Renato Poliafito. Together, they hatched the idea for Baked and today, they continue to run their successful Brooklyn, New York, bakery and write best-selling cookbooks, including “Baked Occasions” and “Baked Elements.”