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Social Media 101

Tour 16 established and up-and-coming social media platforms to better understand how they work and how you can make the most of them.
Social Media 101 is rated 3.6 out of 5 by 46.
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Rated 1 out of 5 by from Social Media I have the most difficult with this. I feel as if I am the stupid person in the world. Everyone knows how it works. I set up the email and then a gave the password. I got nothing. All I get is a notice that to log win. I can't enter anything. The systems died. it goes into a loop that says create a new account. I expected that I would get something that I can use. Is there any way I can get someone to show how this can work. I have purchased DVD before. but this makes me mad because it does not work. This is simple stuff. There are other platforms I can chose, but I need to get this information I will get to other information another way. As I said this is simple stuff. Another situation where I spend money because the selling process is so difficult no one can get the information.
Date published: 2023-04-16
Rated 5 out of 5 by from Great variety of platforms This was an excellent course! I enjoyed learning about the variety of social media platforms that exists. The instructor did a great job giving an overview of each one. The photography segment was extremely helpful.
Date published: 2023-02-09
Rated 1 out of 5 by from Ugh... Instructor dry and dull; I couldn't get past the first lesson.
Date published: 2022-10-10
Rated 5 out of 5 by from Thorough Without Being Overwhelming Pei Ketron's voice is clear and easy to understand. Each media platform (Twitter, Facebook, YouTube...), are described completely without filler to take up time. Her photography examples and commentary at the end is an invaluable course onto itself. Excellent!
Date published: 2022-09-12
Rated 5 out of 5 by from Great Information I am not well versed in social media and this course was an eye opener for me. I always wondered what people were talking about when they mentioned different social media titles. Now I am up to speed.
Date published: 2022-05-31
Rated 1 out of 5 by from I bought three great features and but it’s difficult to go in and listen. I think maybe having an app so you can go and download. I’m concerned I’m going to loose the recordings. Better instructions after purchase would be appreciated. Until access after purchase is easier I will not purchase product again.
Date published: 2022-05-27
Rated 1 out of 5 by from Social Media 101 It was advertised to include: 1. immediate streaming, 2. play on your computer, 3. download lectures for offline viewing and 4. digital booklet (PDF format). What I received is a printed booklet only. Disappointed!
Date published: 2022-05-18
Rated 2 out of 5 by from Disappointing! This is my 7th Great Course, and the first one that I have not enjoyed. The instructor uses her cell phone to demonstrate her points, and the information is too small to be seen. She seems bored with her own explanations -- and so was I.
Date published: 2022-04-18
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With more than 100 websites and apps, social media helps us meet one of our most basic human needs—connecting with others. In Social Media 101, educator and photographer Pei Ketron will teach you how to utilize social media to your best advantage, with a step-by-step guide to a curated group of 16 exciting and commonly used social media platforms. She shares her knowledge—and her screen—to teach you how to get started, build your network, and use the most powerful options each platform has to offer.


Pei Ketron

It’s best to observe first, to understand the circumstances, before capturing the shot.

Pei Ketron is a photographer and educator based in San Francisco who spent a decade teaching special education in the public school system before becoming a freelance travel and commercial photographer. She regularly teaches photography and social media classes privately and through companies such as CreativeLive, The Image Flow, and the Santa Fe Photographic Workshops. In addition to her experience with DSLR and medium-format film photography, Pei is an accomplished mobile photographer. She is also part of the Lightroom team at Adobe, with a focus on building a global photography community.

By This Expert

Social Media 101
Social Media 101


The What, Why, and How of Social Media

01: The What, Why, and How of Social Media

Discover the basics of social media and the many ways in which these tools help people connect. You’ll learn the difference between being a social media creator and a consumer, as well and the significance of memes, hashtags, lurkers, and influencers. You’ll begin the exploration to discover which social media sites might be most appropriate for your particular interests.

10 min

02: Instagram

One of the fastest-growing platforms today, Instagram allows users to share photos and videos via a feed or story, and follow others doing the same thing. As more and more features have been added to support businesses over the years, it is now also a critical platform for business, providing niche markets not available elsewhere. Learn about the platform’s many levels of functionality, including its latest commercial features.

50 min

03: Facebook

Facebook, the largest social network in the world, makes it easy to connect with friends, family, and colleagues by sharing text, photos, and multimedia content, including video chat and messaging. As you explore the platform’s features, you’ll learn about privacy and security; how to create short- and long-term content; and specific functionality for business, including in-depth analytics.

29 min

04: Twitter

Twitter is a microblogging social network that allows users to post and interact with 280-character text messages, photos, or videos, all of which are called tweets. Unless you make your account private, all tweets are public domain and indexed by Google and other search engines. Learn about the power of threaded conversations, “What’s Happening,” and available analytics.

19 min

05: LinkedIn

LinkedIn is a career- and industry-centric version of Facebook. LinkedIn users are looking to share industry expertise, network with colleagues, and build their professional brands. Learn about LinkedIn advanced features and best practices, the benefits of premium accounts, how to develop the most powerful profile, and ways to use LinkedIn in your job hunt or your search for new-hires.

12 min

06: Pinterest

Pinterest is a social media platform designed to enable discovery and saving of photos and videos on the internet. Essentially a graphics search engine, Pinterest content tends to be more evergreen than that of other platforms. Discover how to utilize pins, boards, and sections, all of which help you organize your visual material to share with others and collaborate on common interests.

24 min

07: YouTube

YouTube is a video-sharing platform where users watch a billion minutes of video content daily, an incredibly robust video search engine using the subscribe model. You will learn how to develop your own YouTube channel and build a following, as well as how to subscribe to other channels. Explore how YouTubers have turned their channels into revenue streams through brand partnerships and ads.

16 min

08: TikTok

TikTok is a fast-paced platform used to create short videos of 60 seconds or less that can cover a huge range of styles and topics, depending on the creators and their audience. As you explore the app’s navigation, you’ll learn how to interact with others as well as develop and share your own content. Discover the TikTok editing tools that will help you develop your own videos from scratch and collaborate with others on video montage.

14 min

09: Bēhance

Portfolios of graphic design, fashion, illustration, photography, and more have a home on Bēhance, where content is shared based on projects rather than individual images. As you explore the site, you’ll discover why it’s one of the most popular and effective social networking platforms for creatives. Learn how you can exhibit your work online for free, network with others in the industry, and livestream content.

19 min

10: Discord

Initially created for the gaming community, Discord is now a communication platform for any interest-based group. Users can chat over text, voice, or video, either individually or as a group. As you explore the platform, you’ll learn how to join a friend’s private server and how to set up your own, inviting friends to join your discussion on a particular topic.

14 min

11: Goodreads

With 90 million registered users, Goodreads is the social network for book lovers. All users start with three basic bookshelves—the books they’ve read, what they're currently reading, and the books that they want to read. You’ll learn how to add your own shelves and sections, communicate with others to form virtual book clubs, and how to use the mobile version to build your personal reading list.

14 min

12: Medium

Medium is an experiment in social journalism where good stories can quickly gain exposure. With both amateur and professional writers, it’s a great platform for bloggers. Medium also includes curated publications with posts from multiple writers. You’ll learn how to get started, establish yourself in the blogosphere, and connect with other writers.

10 min

13: Reddit

Sometimes called the “front page of the internet,” Reddit is a large group of forums in which registered users can utilize topic-specific discussion boards to discuss everything from news and pop culture to technology, comic books, and everything in between. Learn how to establish your profile, manage your options for chats and messages, and how to increase your Reddit karma score.

12 min

14: Tumblr

With more options for anonymity and a demographic that skews younger than many other social media sites, Tumblr is known as a platform where people can really “be themselves.” You’ll learn how to post multimedia and other content to short-form blog—although this is one of few social media sites where just following other users and reposting their content is considered a good use of the site.

11 min

15: Twitch

Originally created for gamers but now used by much broader interest groups, Twitch is a platform for live video streaming. Whether you’re interested in cooking, music, live commentary or anything else, you’ll learn how to use Twitch to broadcast your views and communicate with others in a chat room or chat box tied to the live stream.

15 min

16: Nextdoor

Nextdoor is a hyper-local social network that helps people connect to their neighbors. With 27 million monthly users, Nextdoor brings people together to create virtual neighborhoods, some of whom have chosen to meet in their physical neighborhoods as well. Learn how to get started, how to use the Help Map, and how the platform can help you sell goods and services locally.

11 min

17: Snapchat

Snapchat is a social media app used to send photos and short videos between friends. The “story” format now so popular on Facebook, Instagram, and other platforms originated on Snapchat. Learn how to get started and share temporary, self-destructing photos, videos, and messages known as snaps. Along with its other 255 million monthly active users, you might be attracted to this site’s filters, lenses, snap maps, and privacy.

12 min
Photography for Social Media

18: Photography for Social Media

If there’s one single aspect of social media that makes your posts resonate with others, it’s the quality of your photography. In this lesson, you’ll learn about the basics of composition, the rule of thirds (and when to break it), appropriate foreground and background elements, lighting, and more. No matter what type of camera you’re using, you’ll discover how to share social media pictures your viewers won’t want to leave.

70 min