The Art of Investing: Lessons from History's Greatest Traders

The Art of Investing: Lessons from History's Greatest Traders
Course Trailer
Investing Skill, Strategy, and Temperament
1: Investing Skill, Strategy, and Temperament

Welcome to a boot camp on investing! Discover the influences that led Professor Longo to a career in finance. Then meet some of the major figures you will study in the course. Survey the key principles and strategies that built their fortunes.

29 min
Benjamin Graham and Value Investing
2: Benjamin Graham and Value Investing

Many of the most successful investors of the 20th and early 21st centuries were hugely influenced by the work of Ben Graham, the pioneer of value investing. Study the underpinnings of his proven philosophy, including the contrasting strategies of the enterprising investor and the defensive investor.

31 min
Warren Buffett: Investing Forever
3: Warren Buffett: Investing Forever

Explore the celebrated career of Warren Buffett, one of the world's richest people thanks to his disciplined approach to buying and selling companies. Learn how Buffett modified the strategy of his mentor, Ben Graham, by searching out high-quality companies with a competitive advantage, or "moat."

29 min
Fisher and Price: The Growth-Stock Investors
4: Fisher and Price: The Growth-Stock Investors

Turn to the fathers of growth investing, Philip Fisher and T. Rowe Price, Jr.. Discover how to tell growth stocks from value stocks. Then learn to spot signs that a stock is worth holding over the very long term, which is the goal of this influential school of portfolio analysis.

29 min
Harry Markowitz's Modern Portfolio Theory
5: Harry Markowitz's Modern Portfolio Theory

Study what two Nobel Prize-winning economists have to say about risk. Harry Markowitz put risk on an equal footing with return. Delve into his Modern Portfolio Theory and its implications for investors. Also investigate the insights of William Sharpe's Capital Asset Pricing Model.

28 min
John Bogle, Index Mutual Fund Pioneer
6: John Bogle, Index Mutual Fund Pioneer

See the index fund phenomenon from the inside through the career of John Bogle, founder of the Vanguard Group. Consider evidence for and against the Efficient Market Hypothesis, on which index investing is based. Also look into pitfalls to avoid when buying index funds.

29 min
Small-Cap Stocks: More Risk, More Reward
7: Small-Cap Stocks: More Risk, More Reward

Explore the world of small-cap investing, which targets companies with a market capitalization (outstanding shares times price/share) generally less than a billion dollars. Learn how legendary investors Warren Buffett, Peter Lynch, and Michael Burry flourished in this market. Survey your own options for getting involved.

29 min
John Templeton, Global Treasure Hunter
8: John Templeton, Global Treasure Hunter

Go stock hunting with John Templeton, who changed the world of finance by focusing on the global market and on a socially responsible portfolio. Review Templeton's checklist of the qualities that make a nation an attractive investing opportunity-for example, a low tax rate and high savings rate.

30 min
David Dreman, Contrarian Money Manager
9: David Dreman, Contrarian Money Manager

You are likely to be your own worst enemy when it comes to investing. Find out if you make the common mistakes on market psychologist David Dreman's list. Known as a contrarian-an investor who goes against the crowd-Dreman made a fortune by bucking trends.

30 min
Peter Lynch: Invest in What You Know
10: Peter Lynch: Invest in What You Know

Study mutual funds through the career of Peter Lynch of Fidelity, renowned for his spectacular management of the Magellan Fund in the 1980s. Discover the meaning of key mutual fund terms, and learn how Lynch picked winners. His famous mantra, "Invest in what you know," is only part of the formula.

28 min
The Bond Kings: Bill Gross, Jeffrey Gundlach
11: The Bond Kings: Bill Gross, Jeffrey Gundlach

Many people have an intuitive understanding of stocks but are at a loss when it comes bonds. Get a grip on this vital investment vehicle by probing the strategies of two contemporary bond kings: Bill Gross and Jeff Gundlach. Consider the best way to use bonds in your own portfolio.

30 min
Sovereign Wealth Funds: Singapore
12: Sovereign Wealth Funds: Singapore

Sovereign wealth funds are investment portfolios owned and managed by the government, generally in countries with commodity-oriented economies or large trade surpluses, such as Saudi Arabia and Singapore. Examine the history of these funds, how they operate, and their increasingly important role in the global economy today.

31 min
The First Hedge Fund: A. W. Jones
13: The First Hedge Fund: A. W. Jones

Take the mystery out of hedge funds with A.W. Jones, the sociologist who started the modern hedge fund industry. Jones designed a fund that smoothed out the rollercoaster ride of traditional buy-and-hold investing by offsetting long purchase positions with short sale positions....

30 min
Activist Investors: Icahn, Loeb, Ackman
14: Activist Investors: Icahn, Loeb, Ackman

Go company hunting with activist investors, sometimes called corporate raiders. Chart the exploits of three leading practitioners: Carl Icahn, Dan Loeb, and Bill Ackman. Along the way, learn the meaning of terms such as greenmail, black knight, white knight, shark repellant, and Pac-Man strategy....

30 min
The Big Shorts: Livermore, Chanos
15: The Big Shorts: Livermore, Chanos

Short selling is a dangerous game, since your losses are theoretically unlimited. Compare the short-selling strategies of two investing legends: Jesse Livermore, who made millions during the crash of 1929, and James Chanos, who predicted the collapse of Enron in the early 2000s....

29 min
George Soros's $10 Billion Currency Play
16: George Soros's $10 Billion Currency Play

George Soros, financier and philosopher, made more than a billion dollars in one day by following his own advice to bet big if you have high confidence in an idea. Trace the saga of this man's eventful life, from Nazi-occupied Hungary to the world stage, from social science theorist to global macro trader....

31 min
Bridgewater's Multi-Strategy Investing
17: Bridgewater's Multi-Strategy Investing

Learn from the successes of Ray Dalio, founder of Bridgewater, one of the world's largest hedge funds. Among his coups, the firm's Pure Alpha Fund gained almost 10% during the financial crisis in 2008, while U.S. and global stocks fell by 35% or more. Focus on Dalio's global macro and multi-strategy....

29 min
Paul Tudor Jones, Futures Market Seer
18: Paul Tudor Jones, Futures Market Seer

Study the investment strategy of Paul Tudor Jones, the man who predicted the stock market crash of 1987. Since then, his hedge fund firm, Tudor Investment, has been an industry leader. Focus on Jones's background in futures trading and his savvy use of technical analysis and market psychology....

30 min
James Simons: Money, Math, and Computers
19: James Simons: Money, Math, and Computers

Trace the stellar financial career of mathematician and former cryptographer James Simons, who tackled a challenge more difficult than code-breaking: consistently beating the market. Learn how "quants" such as Simons use computer algorithms to model security prices and execute lightning-fast trades....

32 min
Distressed-Asset Investors: Tepper, Klarman
20: Distressed-Asset Investors: Tepper, Klarman

For the intrepid investor, there are potential riches to be made when companies go under. Explore the field of distressed investing through the successes of two masters: David Tepper and Seth Klarman. Learn how to seize opportunities by buying what others don't want or must sell under duress....

29 min
Motorcycles, Gold, and Global Commodities
21: Motorcycles, Gold, and Global Commodities

Travel with the commodities specialist dubbed "the Indiana Jones of finance." Since retiring from the Quantum Fund at age 37, Jim Rogers has toured the world, scouting out opportunities in emerging markets. Learn how to break into commodities trading, and get Rogers' tips on what to look for in a foreign market....

30 min
Private Equity Innovators: KKR, Blackstone
22: Private Equity Innovators: KKR, Blackstone

Turn to private equity and leveraged buyouts (LBOs), exploring notable deals by two stars of field: Henry Kravis and Stephen Schwarzman, including Kravis's famous takeover of RJR Nabisco in 1988. Though you may never do an LBO yourself, you can invest in private equity firms that are publicly traded....

31 min
Four Women Who Moved Financial Markets
23: Four Women Who Moved Financial Markets

On average, women are better investors than men, with the patience, self-control, and risk-consciousness that are crucial to success in the financial world. Study four female top investors: Hetty Green, Linda Bradford Raschke, Sonia Gardner, and Leda Braga-each with a different approach to building wealth....

31 min
Becoming a Great Investor
24: Becoming a Great Investor

Survey the shifting fortunes of one famous company that over the course of a century made it appeal to almost every type of investor covered in this course. Then go through a detailed checklist that reveals the investment approach that matches your outlook and resources. Finish with one final great investor!...

34 min
John M. Longo

From a macro perspective, the financial markets play an integral role in the world we live in.

ALMA MATER

Rutgers University

INSTITUTION

Rutgers University

About John M. Longo

John M. Longo is a Professor of Professional Practice in the Finance & Economics Department at the Business School of Rutgers University. He has also been visiting professor of finance at EMBA-Global-the joint Executive MBA program of Columbia Business School, London Business School, and The University of Hong Kong. A Chartered Financial Analyst (CFA), Professor Longo earned an M.B.A. in Finance and a Ph.D. in Finance from Rutgers, where he also received his B.A. degree. He is a two-time award winner for innovative teaching at Rutgers Business School.

With two decades of professional investment management experience, Professor Longo currently serves as Chief Investment Officer and portfolio manager for Beacon Trust, with 2.5 billion dollars under management. He previously served as Chief Investment Officer and portfolio manager for The MDE Group and as a Vice President in a quantitative unit of Merrill Lynch.

Professor Longo is the author/editor of Hedge Fund Alpha. He is a member of the editorial board of The Journal of Performance Measurement, and he has served on the advisory board of the Bloomberg Institute. Dr. Longo has led his students on personal visits with Warren Buffett on four occasions, and he has appeared widely in the media, commenting on business topics.

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