You updated your password.

Reset Password

Enter the email address you used to create your account. We will email you instructions on how to reset your password.

Forgot Your Email Address? Contact Us

Reset Your Password


The Entrepreneur's Toolkit

Embark on your own business enterprise with the help of this course that provides a detailed roadmap for starting, nurturing, expanding, and eventually selling a business.
The Entrepreneur's Toolkit is rated 4.4 out of 5 by 46.
  • y_2024, m_7, d_14, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_41
  • loc_en_CA, sid_5992, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_teachco
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 29.56ms
Rated 5 out of 5 by from Everything you need to get started ... Some of the reviews here refer to this course as being super basic or that they expected much more and were sorely disappointed. I suppose if you have a BA in business (which, I wouldn't know why you'd be taking this course anyway) then this may come across as a bit trivial. I wouldn't expect a course with a title like, "The Entrepreneur's Toolkit" to be post-doc level or deliver an entire degree's worth of knowledge. The title of this course - to me at least - tells me that this is information that a regular individual can use as a jumping-off point for starting a business. From my point of view, this was an excellent course with a ton of good information for somebody who's thinking about starting a business. If you're considering starting your own business, this course contains excellent information and extremely useful material. 5 Stars all the way!
Date published: 2024-03-22
Rated 5 out of 5 by from A good solid toolkit manual Giving as a welcome gift to someone who can/will use it.
Date published: 2022-07-15
Rated 5 out of 5 by from Wisdom is better than knowledge Not all will appreciate what Michael G Goldsby has to say but there are lots of hidden gems of wisdom for those know what it mean to be an entrepreneur.
Date published: 2022-06-19
Rated 5 out of 5 by from I am running AirBNB rental and it is very relevant I am running a successful short term rental business - read AirBNB. This course was a very nice overview of the different aspects of the business. While the lecturer is talking in general I found it easily applicable to our situation and stage of the business. It is also easy to listen and follow in the car. Cannot wait to drive again!
Date published: 2022-02-18
Rated 4 out of 5 by from A lot of information I'm six lectures in to this course, it is quite dense. The information seems solid if a bit outdated. Other than the fact that this man cannot say "industry" correctly, I find his teaching style very tolerable. He keeps trying to be funny, and kind of succeeding, but it makes me groan just a bit every time. So far he has done a good job of covering several business models, challenges faced by new businesses, and laid out a basic overview of the legal structure used by most companies. He has also said about 1000 clichés. Does not take a genius to understand what is taught in this class. Might take one to practice what he preaches though...
Date published: 2021-04-07
Rated 1 out of 5 by from Not Recommended Over the last 9 years I have listened to literally hundreds of lectures purchased from The Great Courses. This Entrepreneur's Tool Kit is one of the worst in terms of delivery. If possible I will be returning this course which is something I don't think I have done before for any course. The lecturer cannot talk without moving his arms and hands all over the place. Very distracting - like a sign language interpreter for the hearing impaired. In public speaking gestures are helpful when making a point - but with Dr. Michael G. Goldsby - everything is a point. I cannot stand to watch.
Date published: 2021-02-05
Rated 5 out of 5 by from some people get more out a course then others. I learn a lot entrepreneurship is about mind set and understanding and looking after your finances. Get yours then give back
Date published: 2020-10-08
Rated 4 out of 5 by from Entrepreneurship This course helped me a lot. I recommend it to anyone that wants to know more about entrepreneurship.
Date published: 2020-09-01
  • y_2024, m_7, d_14, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_41
  • loc_en_CA, sid_5992, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_teachco
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 3.96ms


According to the Small Business Administration, two-thirds of all new businesses fail in their first decade of operation. What does it take to become a winner? These 24 half-hour lectures teach you how to get started and overcome the many obstacles on the path to a successful venture, whatever your endeavor. By following Professor Goldsby's proven path, you can embark on your own enterprise with confidence.


Michael G. Goldsby

The bottom line is that anyone can come up with a great business idea if they’re willing to take the time to learn the right skills and build the right toolkit to get it done.


Ball State University
Dr. Michael G. Goldsby is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center in the Miller College of Business at Ball State University. He earned his undergraduate degree in Business Economics and Public Policy from the Kelley School of Business at Indiana University, his master's degree in Economics from Indiana State University, and his doctorate in Strategic Management and Business Ethics from the Pamplin College of Business at Virginia Polytechnic Institute and State University, where he was awarded the Jack Hoover Award for Teaching Excellence. Professor Goldsby's current research focuses on recognition and development of opportunities, design, innovation, and applied creativity. He is a member of many management professional organizations and offers consulting and workshop services to companies, communities, and universities. In addition to his numerous refereed journal articles, Dr. Goldsby coauthored Innovation Acceleration: Transforming Organizational Thinking, and his research has been reported by major international media outlets, including CBS, MSNBC, CNN, and the Associated Press. His study on entrepreneurship and fitness was covered by Runner's World, Prevention magazine, Muscle & Fitness, and Health magazine.In his spare time, Dr. Goldsby enjoys athletic pursuits. He has run 25 marathons, including eight Boston Marathons, and he completed his first IRONMAN Triathlon in 2012.

By This Professor

The Entrepreneur's Toolkit
The Entrepreneur's Toolkit


How to Come Up with a Great Business Idea

01: How to Come Up with a Great Business Idea

Great businesses are built on great ideas. Discover your own great idea by drawing on some basic principles plus inspiration from famous entrepreneurs. But first, you must know who your customers are, which is not as straightforward as it sounds.

35 min
Understanding Your Market

02: Understanding Your Market

Starting a business is risky. Give your business the best chance to survive and thrive by taking three important steps: conduct primary and secondary research, understand the five key success factors, and create a competitive landscape table that rates the strengths and weaknesses of your competitors.

37 min
Prototypes-Making Your Idea a Reality

03: Prototypes-Making Your Idea a Reality

Add two important skills to your entrepreneurial toolkit: writing a theory of business and building a prototype. By following these two actions, you'll be able to refine your business idea, demonstrate that it's possible to achieve, and show that your idea delivers what your customers want.

33 min
Defining Your Business Model

04: Defining Your Business Model

You are now ready to confront the most crucial question of all: how will your company make money? Learn how to answer this question with confidence by preparing a business model that addresses six issues-from how you will differ from your competitors to what you will do to ensure repeat customers.

32 min
Picking Your Business Structure

05: Picking Your Business Structure

Survey your options for a legal structure that is appropriate to your business. Learn about the advantages and disadvantages of a sole proprietorship, partnership, limited liability partnership, limited liability company, corporation, and nonprofit corporation.

30 min
Starting Your Business Plan

06: Starting Your Business Plan

The business plan is your company's detailed roadmap for building a successful venture. In the first of eight lectures on this powerful toolkit, learn the art of writing a compelling executive summary and an incisive business description, which are a business plan's introductory sections.

27 min
Market Analysis and Marketing Strategy

07: Market Analysis and Marketing Strategy

Continue your examination of the business plan by focusing on the marketing portion, which should include your research and analysis of the market as well as a comprehensive marketing strategy. Professor Goldsby highlights a hypothetical example, stressing the importance of telling a persuasive story.

32 min
Business Logistics and Operations

08: Business Logistics and Operations

Your business plan should include details of your company's logistics and operations-for example, how you will obtain supplies, get products made, and deliver them. Study this critical process, which can often mean the difference between success and failure in a business.

31 min
Organizational Structure and Management Teams

09: Organizational Structure and Management Teams

Turn to the part of your business plan that deals with organizational structure and the management team, which should show that you've assembled the right people with the right skills. Survey some of the most common mistakes, and learn how celebrated entrepreneurs selected their key managers.

30 min
Income Statements and Balance Sheets

10: Income Statements and Balance Sheets

Professor Goldsby devotes two lectures to financial statements, which make up the backbone of your business plan. In this lecture, examine income statements and balance sheets, and cover such categories as revenue, expenses, net income, assets, liabilities, owner's equity, and the breakeven point.

34 min
Cash Flow Statements and Performance Measures

11: Cash Flow Statements and Performance Measures

Continue your study of finance by investigating cash flow statements. Learn why they are so important, what they should include, and how to build one. Then look at important financial performance measures, including working capital, return on assets, and return on investment.

32 min
Conducting Risk Analysis

12: Conducting Risk Analysis

Potential investors reading your business plan will want to know that you have a plan to deal with possible obstacles and catastrophic surprises. Discover tools such as the Porter Five Forces Model and the SWOT analysis, which provide insight into critical risks and how to address them.

29 min
Finishing Your Business Plan

13: Finishing Your Business Plan

Complete your business plan with these sections: the harvest strategy, which covers steps to make your company sellable; the milestone schedule of key events in the projected future of your company; and the appendix and bibliography, which should provide the reader with additional resources.

30 min
How to Finance Your Business

14: How to Finance Your Business

Now that you have a comprehensive business plan, explore methods for raising money throughout the life of your business. Focus on the seed stage, the startup stage, and the growth stage. Learn what bankers look for when making a commercial loan, and where to look if the bankers balk.

30 min
From Your Home Office to Social Media

15: From Your Home Office to Social Media

Today it's easier than ever to run a business out of your home. Assess what you need for a successful home office or any small startup. Topics include picking a unique and memorable business name, building an effective website, and exploiting social media.

31 min
Starting a Family Business

16: Starting a Family Business

Building a family business is part of the American dream. Yet if not handled well, it can turn into a nightmare that tears a family apart. Learn the strengths, weaknesses, and challenges of a family-run enterprise, and hear about Professor Goldsby's own experience with this traditional institution.

28 min
Buying a Franchise or Other Business

17: Buying a Franchise or Other Business

Evaluate the opportunities offered by franchises, which allow you to own a business that has a recognized image and product. Then explore the rewards of buying an existing business-particularly one that is underperforming and has the potential to excel.

31 min
Understanding Intellectual Property

18: Understanding Intellectual Property

A smart phone, a company logo, and a bestselling book are all examples of intellectual property. Understand when and how you can protect your ideas through patents, trademarks, and copyrights. Also discover why some companies choose not to seek patent protection for their products.

32 min
Managing Human Resources

19: Managing Human Resources

Focus on human resources practices-an important tool for designing the type of company you want to build. Cover major aspects of employee relations, including the interview, orientation, compensation, performance rewards, and the performance review, spotlighting how innovative companies handle these issues.

34 min
The Customer's Experience and Your Brand

20: The Customer's Experience and Your Brand

Probe examples of both excellent customer relations and cases where poor service spiraled disastrously out of control, sinking a company. Then study the related topic of branding, which is a promise to customers about what a business can do for them. Learn how to choose a brand that expresses your commitment to customers.

31 min
Entrepreneurial Perspectives

21: Entrepreneurial Perspectives

Entrepreneurship is about seeking, recognizing, and acting on opportunities. Investigate four types of individuals who are primed to excel at this challenge. Professor Goldsby labels them artists, scientists, evangelists, and builders, and he gives famous and inspiring examples of each.

33 min
Entrepreneurial Exhaustion

22: Entrepreneurial Exhaustion

Explore the phenomenon of entrepreneurial exhaustion, illustrated by the one-man-band syndrome, in which a business owner takes on too many roles. Learn how, as your company grows, you can make it more professional so that you don't run yourself and your enterprise into the ground.

32 min
Entrepreneurial Leadership

23: Entrepreneurial Leadership

Widen your horizons to encompass entrepreneurs in every sphere of life. Then look for the qualities that make leaders in this endeavor, uncovering research that gives insight into how successful entrepreneurs think. Professor Goldsby gives one of his favorite examples-and it's not someone in business.

36 min
The Successful Entrepreneur

24: The Successful Entrepreneur

In this last lecture, look at what happens when the entrepreneurial phase of your company is over and you're either forced out or you want a new challenge. Hear how Steve Jobs of Apple Computer handled this watershed event and how others have reacted by reinventing themselves in a new arena of entrepreneurship: humanitarian service.

35 min