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Written Communications: Being Heard and Understood

Join a renowned professional writing instructor to gain tools, tips, and techniques that will elevate your professional and personal communication style.
Written Communications: Being Heard and Understood is rated 4.1 out of 5 by 19.
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Rated 5 out of 5 by from I think the course really helped me in communicating effectively with co-worker. I especially improved my paragraph writing. It helped me improve my written communication skills even though my mom is a former high school English teacher.
Date published: 2023-05-18
Rated 5 out of 5 by from Great course! This course was very helpful for me. The instructor is both knowledgeable and personable. I have been a freelance writer for 20 years, and I still learned some great new techniques and writing strategies.
Date published: 2022-11-12
Rated 5 out of 5 by from ACE Taking a very boring topic and making it funny, and interesting is a gift. Thanks for sharing your talents. You are truly an ACE!!!
Date published: 2022-10-21
Rated 5 out of 5 by from clear and expressive. A great help for a novice writer. It strengthened my writing skills.
Date published: 2022-09-29
Rated 5 out of 5 by from Great techniques and reminders! As a writer in my free time and for my job as a content specialist, I found the information in this course very helpful and relatable to the tasks I perform daily. I recommend it for those who want to hone or refresh their writing. I also thought the instructor presented the information well.
Date published: 2022-09-22
Rated 4 out of 5 by from Grammar for the computer age I bought this course believing that it would help me improve my editing and composition skills. I keep an ongoing journal and write stories. This course, however, is more focused on business communications through e-mails and other documents. I wished that had been made more clear. I am familiar with most of the techniques used in this course so this series was more a refresher than a learning experience. Having said that, I can still see the value of this course, especially in a business setting. We live in a world where acronyms are words and emojis are forms of expression. There is defineately a call for a course that focuses on grammar and communicating ideas through correct language. This course covers all that and should benefit anyone who spends their day writing and reading computer documents. This course does cover tone/voice, preparation, editing, and communication concisely and clearly. These are all important tools in the business world and I fear they are useful tools that are slowly disappearing. I found that I appreciated this course for its subject even if I didn't find all the information useful. As I said before, it was more of a refresher for me. But for some people who grew up using emojis as a valid form of expression, I believe they would learn a lot from this short, impactful course.
Date published: 2022-04-24
Rated 5 out of 5 by from I needed this This was a great series that I got a lot from, the hours were well spent and I have gained a lot of knowledge I am incorporating in my business and life.
Date published: 2022-02-04
Rated 4 out of 5 by from Excellent Offerings I found all of my selections to be outstanding and challenging.
Date published: 2021-07-31
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Discover the secrets to sharpening your written, oral, and interpersonal communications skills In 12 rewarding lectures. With humor and enthusiasm, along with dozens of tools, examples, and exercises, Professor Friederichs will teach you how to select the right words; ensure proper grammar and punctuation; and analyze, craft, and edit your message-all while using a reader-centric lens.


Allison Friederichs Atkison

I’ll show you how impactful communication isn’t about you, it’s about your reader.


ROI Training Solutions

Allison Friederichs Atkison is the president of ROI Training Solutions, which provides consulting, training, and speaking services in the areas of how the adult brain learns and professional communication skills. She earned her PhD in Communication Studies from the University of Denver. She is a former Associate Teaching Professor and Associate Dean for Academic Affairs at the University of Denver, University College, where she taught communications courses for more than 20 years and earned the Master Teacher designation for continued professional development.

Allison works collaboratively with trainers and instructors to teach brain-based training and education tactics. Her science-backed techniques leverage knowledge about how the adult brain learns to ensure that learning is actually taking place—regardless of the learner or context. She is an expert trainer of professional communication skills, most often focusing on professional writing skills. Her clients look to her to help them solve the inefficiencies created by poor communication skills among employees and teams.

Allison’s clients have consisted of organizations in the public, private, and academic sectors, including Marsh McLennan, Pinnacol Assurance, American Innovations, the US Department of Housing and Urban Development, the Denver Public Library, the Douglas County (Colorado) Government, the University of the Pacific, the Montana University System, the Association for Graduate Enrollment Management, and the Association for Continuing Higher Education. She has been published in academic and trade publications, including UNBOUNDTD magazine, and The Chronicle of Higher Education.

By This Professor

The Brain-Based Guide to Communicating Better
Written Communications: Being Heard and Understood
Written Communications: Being Heard and Understood


Impactful Writing

01: Impactful Writing

Get an introduction to what makes your writing matter and learn how to employ empathy in order to shift your perspective, so you are focusing on your reader not your message. Professor Friederichs provides engaging activities to help you improve your writing skills.

30 min
How Language Mirrors Culture

02: How Language Mirrors Culture

Starting with an overview of the descriptive/prescriptive debate, Professor Friederichs examines how language has changed and evolved—and why knowing about these changes matters when you write—highlighting the importance of syntax.

27 min
The Importance of Word Choice

03: The Importance of Word Choice

Continuing the discussion of language and words, Professor Friederichs reviews the two levels of meaning that every word has: denotation and connotation. She provides a framework called “The Four C’s” to help you select the right word, so your message is correct, concrete, clear, and contextually appropriate.

34 min
Mastering Punctuation

04: Mastering Punctuation

Proper punctuation may seem challenging, but as Professor Friederichs notes, it can make or break your professional message. She provides clarity for the most misunderstood rules of punctuation, including issues around commas, semicolons, quotation marks, and dashes, as applied to Edited Standard American English (ESAE).

41 min
Mastering Noun and Pronoun Grammar

05: Mastering Noun and Pronoun Grammar

Professor Friederichs moves from commonly misunderstood components of grammar to more formal rules, including capitalization issues with proper nouns, subject-verb agreement, pronouns, possessives, and dangling and misplaced modifiers.

31 min
Mastering Verb and Adverb Grammar

06: Mastering Verb and Adverb Grammar

Grammar can also help determine the mood of your communication. Professor Friederichs demonstrates how as she covers verb usage, including passive and active voice, tense, and adverbs. You’ll see how mastering these seemingly small components can have a big impact on the success of your message.

33 min
Analyze: What Your Reader Needs to Know

07: Analyze: What Your Reader Needs to Know

Professor Friederichs introduces you to the business-writing process called ACE, which stands for Analyze, Craft, and Edit. She details the analysis phase of ACE—including a checklist—to help you organize your thoughts and write with purpose.

30 min
Craft: Building the Bones of Your Document

08: Craft: Building the Bones of Your Document

Examine the best practices for drafting a document as Professor Friederichs introduces additional checklists to help you transcribe your purpose statement, craft the body of your message, and draft your conclusion. She provides a helpful toolkit of eight best practices that will help you craft a well-written draft.

30 min
Edit: Perfecting Your Prose

09: Edit: Perfecting Your Prose

Learn how the editing step of the ACE process does not mean proofreading, but instead ensuring you are analyzing your document to confirm it says what you want it to say, in a structured, clear, and concise manner. A checklist for editing helps you review your document for organization, clarity, proper word choice, grammar, and punctuation.

34 min
Applying the Analyze-Craft-Edit Process

10: Applying the Analyze-Craft-Edit Process

Using two common, real-life examples, Professor Friederichs demonstrates ways to practice applying the ACE process. As she takes you through the construction of business memos and newsletter articles, you’ll put all your previous lessons into practice.

30 min
Developing Your Professional Voice

11: Developing Your Professional Voice

As you move closer to mastering the fundamentals of professional communications, Professor Friederichs provides ways to help you develop your professional writing voice. She provides a list of ideas that can help you achieve consistency in your writing, as well as activities to help you utilize the tools and practice the skills you’ve gained.

33 min
Building Relationships through Writing

12: Building Relationships through Writing

Professor Friederichs demonstrates how you can build strong relationships through your communication—including the importance of your responses to another person’s writing. You’ll learn how to build strong professional relationships by being a good listener and utilizing a collaborative approach in writing.

30 min